Jeremy Jackson-Sytner is an award-winning ex-advertising creative director.


Having studied design at the world famous St Martins School of Art, he went straight into the wonderful world of creative advertising. After working for a number of leading London agencies he set up Conran Advertising with Sir Terence Conran and subsequently his own agency, the Good Agency, specializing in the highly competitive not-for-profit sector.


Thanks to a car fanatical father, Jeremy has been a petrolhead from birth. (My first visit to a Goodwood Circuit Race Meeting was aged 4!)


In 1985 Jeremy created an annual London to Monte Carlo luxury mad cap motoring adventure–the Grand Tour–which is still running and as successful as ever over 32 years later.


In 2012 Jeremy created and founded the Concours of Elegance, the UK’s first internationally renowned concours d’elegance. Such was the spectacle of that first event at Windsor Castle, one seasoned concours goer described it as “the best concours he had ever been to—by far!” In its first year the event won ‘Best Historic Motoring Event’ at the prestigious International Historic Motoring Awards in London, and Jeremy was awarded a Personal Achievement Award.


In 2015 Jeremy, and his Grand Tour organising colleague Chris Bucknall, picked up the ‘Best Tour’ award for the Highland Tour at the International Historic Motoring Awards.


When not driving across France and Spain organsing car tours, Jeremy spends his time as the Curator of the Concours of Elegance visiting car events around the world, meeting collectors and hunting down wonderful cars. 


Jeremy works as consultant to a number of people and organisations in the historic car world, and is beyond all an ‘ideasman’—as Albert Einstein said: “creativity is intelligence having fun”..